5 Reasons to Buy Professional Salon Products

5 reasons to buy professional salon grade products for your hair and skin:

Eufora Line1) Salon products have a higher volume of active ingredients.

2) Salon products are more concentrated so you need less product and get the best results.

3) Salon products are perfectly balanced; they act like a prescription addressing specific hair and skin needs.

4) Salon products guaranteed.

5) Salon product sales support stylists and technicians because the distributors give credits that go toward further education which is always a good thing for our guests 🙂

Most of us in the industry love to talk about the products we are using, but it’s not because we are wanting to make a sale. We talk about the products we are using because we are educated about them. We know how they work, why they do what they do and we even know what ingredients are in them and we want our guests to have this information too.

So many things contribute to the “salon look”.  It’s more than just a great cut, color, facial or nail color- it’s the products used during the entire process that help achieve that amazing look and feel.  It’s not “one thing does everything” when it comes to the nuances that make or break your good hair day. Proper products help protect color, combat weather, avoid heat tool damage and overcome a gambit of other issues.

Store brands are designed for high volume sales, generally the first couple of ingredients are water and alcohol or an alcohol derivative isn’t too far down the list. That’s because these brands need to mass produce at a low cost and that equates to watered down products. Most big brands will show you TV or print ads with lots of lather making you think lather equals clean. The truth is lather equals sulfates or surfactants, which  are actually much more harsh on your hair and the environment.

Sulfates are basically a category of mineral salts that contain sulfur and are found in many personal care products such as shampoo, toothpaste, shaving foam, body washes and facial cleansers. Surfactants are compounds that lower the surface tension between two liquids or between a liquid and a solid. Surfactants may act as detergents, wetting agents, emulsifiers, foaming agents, and dispersants. These sulfates and surfactants can actually work against your hair by stripping it of natural oils, creating dull color and a lackluster look.

In the end, you may pay a little more for professional grade products but you will find they last longer than you think because of how concentrated they are and they will deliver far better results than store brands. You’ve already made an investment in your hairstyle and color, professional salon products help to maintain your hair’s health and color integrity helping both your style and color last longer.

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